I’m probably not one to educate the masses on Twitter best practices since I use my account for both business and personal purposes, but I do want to share one thing that’s been on my mind lately.
I’m one of those folks who will not only check out your tweets, but the list of who you follow as well (Stalker-like? Possibly). I’m a fan of guys like Chris Brogan and Michael Hyatt, so I find a ton of value in checking out who they are following. It’s helped me find other folks similar to them who are worth a follow.
So here’s the deal: Be really careful about who you follow. Don’t follow back just anyone who follows you. Sometimes they are bots, sometimes they are spammers, etc. Someone like me is going to see that and instantly associate you with that person or brand whether you intend it or not, because heck, a follow comes across as an endorsement.